Everyone is chatting about the new buzz in digital advertising, this being taxi cab digital signage. Now it is going mobile.
One core issue with taxi inside dynamic signage has been the renewing of media, the only choices on the market was to either have a normal advertising head rest that you could update using a USB drive or a very high-priced external wireless ads player wired to the headrest, this would be updated when all the taxis were back at the depot. Now this has proven to be the reason why this hardware has not boomed, but now there is a solution - a 3G headrest.
Now there is one option out there that offers a host of marketing options from displaying a route from your location to your destination with local advertising en-route in the headrest to downloading discount coupon codes to your mobile phone - read on to discover more.
3D Cab Advertising Head Rest.
The headrest comes in two sizes either a 7" or 8" monitor both have an interactive touch screen and the unit has an inbuilt speaker, as until that time the content player is built into the head rest.
All you need for the updates is a 3G flash drive that connects to the headrest and then you log in to the FTP computer to download original media over the 3G network, the update is completed in fewer than 30 minutes with speeds of 1-3 Mbps.
So when a driver knows he is on a lengthy solo jaunt to pick up a passenger they can update the content, for example if they are going to collect someone from the airport.
Bluetooth Vouchers to your cell phone!
Not only are they running on 3G, you can also send discount vouchers to your mobile phone - seems impossible? Not really with the technology at hand.
Here is the scenario, you are sat in the back of a taxi and being taken to your hotel, you are hungry and you have been travelling for 5 hours then you see an advert for a steak outlet.
3G Cellular Digital advertising Headrests For Taxis