By: John Ray Daniels | Sep 14, 2013 Most marketing materials used today have the logo and the business name imprinted on them. Whatever the material is, regardless of size and design, the logo and name can’t be left behind.
By: John Ray Daniels | Sep 13, 2013 No matter what products or services you sell, there will be hundreds or even thousands of potential customers out there who will be willing to invest their money on you.
By: John Ray Daniels | Sep 13, 2013 No matter how impressive your products or services are or how grand your marketing ideas are, the truth is small businesses don’t have the budget to carry out elaborate and expensive marketing campaigns.
By: John Ray Daniels | Sep 13, 2013 Which do you think will get better response: an email ad sent daily which will most likely end up in the spam folder or a postcard sent once a month but will be easily noticeable?
By: John Ray Daniels | Sep 13, 2013 After years in business, you probably know by now what makes your business fail or succeed. Perhaps you have already mastered the pattern of what works and what doesn’t.
By: John Ray Daniels | Sep 13, 2013 Customer intimacy brings growth, customer loyalty, and competitive advantage like nothing else. But when we talk about intimacy we don’t mean getting your customers into bed—unless you sell beds.