In this article we are going to discuss how to rapidly increase your article marketing effectiveness, with one simple resource box tweak. Why is this important? Well, if you are using articles to drive buckets of backsides at your site, service or offer, you already recognize the extreme importance of testing a resource box that converts, right? You should be.......because no matter HOW good your articles may be, if they aren't ultimately converting to visitors and customers, you are most likely spinning your wheels.
Here is one simple "tweak" that's easy to do, and will have a dramatic impact on your results.
Test your Text -
Yes, I mean your resource box text, and more specifically, your anchor text. Now, this is a pretty standard suggestion, right? I agree.....but here is the unique spin we put on it. Write ONE simple resource box that you believe will convert well and save it as your default message.
But create the anchor text ( the part that links back to your offer) in such a way as it can be quickly and easily modified to flow with the rest of the resource box, but is totally different each time. In other words, you are going to be substituting words that are fairly interchangeable......yet still are unique and different each and every time.What is the net result?
You are going to be able to "test" to see which combinations of words convert BEST for your article marketing message, but you are ALSO going to get the benefit of new, incoming anchor text links with each and every submission you do this with......giving you a measurable Search Engine Optimization boost to boot! This helps you hone your message to market match in a major league way, all while giving you better, stronger and more diverse incoming links pointing to your offer, the hallmark of an SEO "pro"....in super short order!
Article Marketing Secrets - How to Rapidly Increase Your Conversions Easily With One Simple Tweak