Direct mail

Direct Mail Vs. TV & Radio

By: Stan Coyle | Jun 1, 2011 Certainly, television and radio have their strengths, with broad-based awareness being the obvious, but Iet's take a look at how mail can offset some of the limitations of TV and radio. ln addition to high production costs, TV has become a very fragmented media. The advent of DVR and remote control driven cable television puts the average viewer in complete control of the content they consume. More and more, consumers channel surf during commercials and fast forward over ad content. This greatly

Asthma triggers affects nearly 25 million people in the U.S

By: Dale Filhaber | May 17, 2011 Although there is no cure for asthma yet, asthma can be controlled through medical treatment and management of environmental triggers.

Writing Teaser Copy On Your Direct Mail Envelopes

By: Daniel Kanuck | May 14, 2011 The benefits of teaser copy. Learn how to create teaser copy that gets your envelopes opened.

A Plan For Getting Your Direct Mail Envelopes Opened

By: Daniel Kanuck | May 14, 2011 How to get your direct mail letters opened. Learn why it's so challenging, and how you can overcome this obstacle.

How To Select A Mailing List For Your Direct Mail Campaigns

By: Daniel Kanuck | May 14, 2011 How to pick a good mailing list. Learn how to pick a list that can make you profitable.

The 3 Elements Of A Solid Direct Mail Campaign

By: Daniel Kanuck | May 14, 2011 How to have success with direct mail. Learn the 3 crucial parts that your direct mail campaign should have.

Why Direct Mail Should Be Included In Your Marketing Strategy

By: Daniel Kanuck | May 14, 2011 Why you should be using direct mail. Learn how to make it work for you today.

4% Drop in Birth Rate – Biggest Decline in the Last 30 Years

By: Dale Filhaber | May 4, 2011 Businesses that market to households with new babies need to consider the decline in birth rate and how that will effect their marketing efforts.

How to determine how many and how often to mail

By: Jim Negron | Apr 17, 2011 If direct mail is part of your advertising plan, how many prospects should you target and how often? There are lots of theories about this problem. The reality for most small businesses is that this question will be most influenced by their advertising budget.

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