Search Engine: Effective SEO Tools For Site Owners

First of all, I want to insist that this article is aimed at site owners since occasionally site owners and webmasters are not the same.
Suppose a realtor owns a real estate website. But, she is just a newbie on the Internet and she depends on the webmaster (e.g.from hosting provider) in her website's SEO campaign. In fact, that webmaster couldn't understand real estate industry deeply like her and he has many other sites to manage.

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 So the SEO campaign wouldn't get the expected result. In most cases, the site owners will play an important part in the achievement of SEO campaign.

However, HTML language, search engines, link popularity, PageRank seem so unfamiliar with them at first. Therefore, the goal of this article is providing the novice site owners with some basic but efficient tools and knowledge in Search Engine Optimisation. This will assist site owners in cooperating better with webmasters or SEO agencies to increase their web sites' ranking in Search Engines.

1. Search Engines -You are a site owner and you yourself should get familiar with search engines like Google, Yahoo, MSN Search to search for your competitors' sites to see how they are positioning themselves in the marketplace, analyze the keywords, check your sites' link popularity (the number of links to your website from other sites) and link saturation (number of pages on your sites have been indexed by search engine).

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These search engine syntaxes aren't theoretical as you've thought and you don't need to pay attention to the complex algorithms behind them.

For instance, to check whether your sites are indexed, just type site:your_site_domain in search engines. Remember that your_site_url and your_site_domain are not identical. Site domain does not contain http:// while site URL must have (ex:http://your_site_domain/your_page.htm is a URL of your websiteAssume the SEO firm, in their optimisation report, would ask the site owners to exchange links with other relevant websites to improve the link popularity. The problem is: where can I find the other sites? Don't be concerned, search engines can help you. Site owners can learn from their competitors about which websites they've exchanged links with by checking their link popularity.

In short, if you want search engines to help bring in business, you should become friendly with them first. Search engines are always beneficial friends (despite the fact that they are not easy to control.