Strategic planning

Why Companies Conduct Online Focus Groups

By: Ron Jacobsen | Apr 14, 2012 Regardless of what industry you are in, marketing research plays a significant role in the success of a company. Many big and small companies are now open to investing in a good marketing research company to assist them in gaining the information they need to please their consumer.

Analyze Trends and Foresight: Help Your Business Grow

By: Sumit Srivastava | Apr 13, 2012 Several methods such as cross-impact analysis, futures wheels, Delphi, back-casting and models of social change need to be applied to anticipate how consumer needs, values and attitudes are likely to change in the future.
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